Jana Marketing

Between 2010 and 2011, spending on goods and services by emerging market consumers increased by US$1.7 Trillion. The “next billion” consumers in these growth markets present a huge opportunity for global organizations.

With our community of 2.1 billion people and direct marketing capabilities, Jana enables global brands to engage consumers using their mobile phones. Jana Marketing offers a platform for brands to promote products and incentivize purchase to these audiences in a relevant, targeted manner.

What Does Jana Marketing Offer?

• Reach

  Connect and engage with audiences traditionally difficult to engage using traditional methods. Using our mobile phone platform, Jana enables marketers to target segments in hard-to-reach markets, regions, or demographic groups.

• Quality of Engagement

  Assess the efficacy of your marketing campaigns with real-time response and purchasing data. Utilize these metrics to improve and better target your campaigns in real-time.

• Speed & Convenience

  Jana eliminates the time, cost, and complexity involved in establishing short codes, building opt-in/out databases, and running mobile campaigns simultaneously in over 80 countries.