Sample Emerging Markets

Jana provides access to sample that is much more reflective of emerging market populations by leveraging the ubiquity of the mobile phone. While emerging markets have only 1.2 billion computer-based Internet users, there are over 3.8 billion mobile phones in use. Jana’s ability to cost effectively engage with all demographics of an emerging country through the mobile phone provides researchers with accurate on the ground real-time insights.

A “One-Stop Shop” for Multi-Country Surveys

When conducting studies in emerging markets, research professionals often have to work with multiple sample providers within a single country in order to complete a project. This process is inefficient, time-consuming, difficult to manage and ultimately hinders Data Quality. With Jana’s ability to reach respondents across a wide number of countries, Jana provides researchers with “one-stop” access to sample for a faster and more efficient survey execution.

To get the survey responses needed quickly in multiple countries: contact us today for a quote.

Global Reach

Partnerships and deep integration with 220 global mobile operators enables Jana to leverage its own proprietary, sessions-based communication channel (UCMP) for two-way communication to virtually any type of mobile phone in the world.

This ability to interact with any type of mobile phone allows clients to survey consumers who were typically hard to reach. By leveraging the mobile phone Jana provides clients with the ability to get a true representative sample in emerging markets, not just the wealthy or educated.